Z Hovak works in bold color and hard line. C1P, the character that runs through the collection, started in her studio sketchbooks and has since carried across canvases, prints, and murals. The work is loud on purpose. It reads from across a room, which is exactly why it holds up on a shelf.
For this collection she developed a distinct piece for each flavor, then worked with Brand Forge on how the artwork wraps, folds, and sits in a customer's hand. Nothing was cropped from an existing print. The pieces were made for the pouches.
"Make it loud enough to see from the sidewalk."
Z Hovak is a creative collaborator on this collection, not the operator of the business. Brand Forge produces, sells, and ships everything on this site. She keeps ownership of her artwork.